Markets

Steel, a symbol of luxury

Steel packaging plays a key role in the world of luxury, in fields such as fragrances, cosmetics, deluxe spirits, luxury coffees and teas, fine foods, etc. Steel offers protection, strength, recyclability as well as vast possibilities in terms of shape and printing, all of which are great advantages for luxury product manufacturers. Indeed, what better way to achieve brand differentiation and awareness than packaging with innovative shapes, printing, or embossing. The success of steel packaging is proof that consumers find these innovations appealing.

Printing: the style benefit

The offset printing technique used on steel provides excellent photographic reproductions.
A super glossy finish has also been developed to meet the high standards of designers who are concerned with style and packaging appeal.

Embossing: true brand differentiation

Embossed metal is omnipresent in the aisles, from biscuit tins to promotional packaging for spirits. The relief effect obtained by pushing on the metal can also be combined with printing for even more striking looks, increasing brand and product visibility from a distance.

The trend toward shapely packaging

In recent years, in addition to decorating the packaging, designers and manufacturers are looking for new shapes to catch consumers’ attention. In steel packaging, two main techniques are largely used. First, mechanical expansion reinforces both the appearance and convenience of the product. Second, hydro-forming, or hydraulic expansion results in even smoother walls and has given rise to numerous new packaging styles.

Novel and creative effects!

Whether the desired effect is matte, glossy or rough, metal meets all sorts of specifications. Varnishes can also give a “peach skin” or “orange peel” effect, to add a differentiating tactile aspect. Lenticular sheets provide striking 3D effects that catch the eye. Finally, all of these techniques can be used on 3 piece steel cans, with symmetrical or asymmetrical effects, and on 2-piece cans.