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Safety on the road
Traffic: the biggest risk
Fietsmar
Motomar
Automar
ArcelorMittal Gent does not only work on safety at, but also on the way to and from work. For that reason, the company set up various initiatives. |
Traffic: the biggest risk
Research shows that the frequency of accidents on the way to and from work is around ten times higher than accidents at the plant itself. That is why we try to motivate our employees to behave more safely in traffic, with posters, in conversations, through traffic competitions in the staff magazine, even by drawing parallels between work and traffic in a safety film.
Over the past three years, the success of the road safety initiatives has resulted in a significant cutback in the number of road traffic accidents on the way to and from ArcelorMittal Gent.
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Fietsmar
The Fietsmar project was organised for the first time in 2005. On several Saturdays and holidays a year, we offer our employees ánd their families the possibility to take cycling proficiency training.
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A day of Fietsmar looks like this: the participants are welcomed by experienced trainers of the Cycling League and get a brief introduction. For the children there is a specially adapted introductory programme. While the participants attend this introduction, their bikes are checked by specialists. Afterwards, they get to hear the result of the inspection and any minor repairs are effected immediately. Then, it is time for practice: the participants get on their bikes on company territory and are given useful tips by the instructors. To conclude, the group gets onto the road for a 5 km trip. During several stops the participants are given some more practical tips.
In 2006, the Flemish Foundation for Traffic Knowledge featured the “Fietsmar” project in its Road Safety Yearbook as an exemplary project on the subject of road safety. On Friday 19 May 2006, ArcelorMittal Gent received a copy of this Yearbook from Flemish Mobility Minister Kathleen Van Brempt. This was at the Flemish Road Safety Congress, where the Minister showed her appreciation for the Fietsmar project. |
Motomar
In accordance with Fietsmar, directed at cyclists, there is a similar project that focuses on motorcyclists: Motomar. Again the participants get a day’s training, starting with a session on the different aspects of motorcycling.
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After the introduction, the participants carry out some practical tests on company territory. Next, they go for a ride, together with the instructors, and learn more about their personal safety and the safety of others.
Automar
As you might have guessed, car drivers are not forgotten. Specially for them, Automar is organised. The programme teaches car drivers how to drive preventively in traffic.
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After a bit of theory, given by professional driving instructors, the participants go for a ride in the surrounding area. Afterwards, the instructor tells them how they may improve their driving behaviour. The European Commission for Energy and Transport has also praised these initiatives. The ArcelorMittal Gent road safety campaigns were nominated for the European “Excellence in Road Safety Awards” in 2006. Fietsmar, Motomar and Automar have undoubtedly had their merits in the cutback of road traffic accidents over the past years. That is why these initiatives are repeated every year.