ArcelorMittal: competitiveness, innovation, service
On the steel beverage can market, ArcelorMittal is positioned as a world leader in DWI steel (Drawn and Wall Ironed).
• Two production sites in Europe: Florange (France) and Avilés (Spain).
• Customer technical Support (CTS) with a team of experienced engineers, specialized in the use of steel on metal can production lines.
• Technical expertise with a team specialized in designing and producing beverage cans: optimising production lines, designing new can shapes, reducing thicknesses.
• A dedicated sales team in this sector.
• A team specialising in recycling, working with the European packaging steel producers’ association APEAL and involved in the promotion of least-cost steel can recycling in Europe.
• This entire structure is aided by the work of ArcelorMittal Research Laboratories, who develop new steels and surface treatments (lacquered, pre-coated) and perform downstream work on can manufacturing technologies (using a pilot line and modelling software).
ArcelorMittal assists its customers in their marketing and development projects, creating a partnership with the entire steel packaging industry.
• Participation in organizations promoting beverage cans in France and in Europe: GIE La Boîte Boisson, BCME, Latas de Bebidas...
• Relationships with designers, major beverage operators, retailers and recyclers.
• Ongoing market analysis.
• Development of innovative steel solutions.
